Intel focused on touch, variety, device flexibility, and gaming as a few of its topics for comparison in the first wave of ad releases.

However, at the time, Mac was using Intel chips, and in the wake of the separation, the competition is far less playful than any of these ads portray. The ads were punchy and did an excellent job playfully positioning Mac’s unique qualities. The campaign used former Apple brand spokesperson Justin Long, delivering a mix of equal parts whit, humor, and technology.įor those that don’t remember, Justin Long played the role of a Mac, and he humorously depicted, often alongside John Hodgeman, the difference between using a Mac and a PC Usually focusing on reliability, security, battery life, etc. This is a hot topic for the company following Apple’s decision to move away from Intel in order to build its own chips, which hit the market in 2020. Read the full news item from The Wall Street Journal.Īlso: Check out below our Futurum Webcast where Principals Daniel Newman and Shelly Kramer further discuss and analyze the new campaign.Īnalyst Take: Intel’s new campaign sets out to specifically target Apple and its new M1 silicon. The News: Justin Long, who for several years in the 2000s played a hipster Mac computer in Apple Inc. advertisements knocking PCs, has switched sides for a new digital ad campaign from Intel Corp.

Are you a mac or a pc ads actors